We're Rachel Kopczyk & Sonni Abatta. Together we have 30+ years of experience in reporting, anchoring, hosting, producing and storytelling. We work with Fortune 500 companies, have appeared on nationally-syndicated morning shows and spent years in TV news at stations across the US.
It was literally our jobs for years to take one giant idea and boil it down to a useful, and interesting, newscast. Now we do that for our clients and their podcasts.
You too can learn from us with our course, You Should Have a Podcast. You’ll learn how to tell your own story, and more importantly–how to make people listen and care. We'll also give you the full technical rundown of creating a podcast and distributing it.
Here's why we believe you should have a podcast:
Separate Yourself from the Crowd
Chances are there are tons of other companies that make what you make, or do what you do. But what sets you apart is you, and getting to know the people behind the brand is a huge part in building up your customer base.
Reach a new audience or clients... which can mean more money
People hear your story, get to know you, and see that you’re showing up week after week–or month after month–with valuable, free advice or stories on your podcast??.. Then they’re more likely to come back as a paying client or customer.
When you create a video based podcast, you’re creating content that can be broken down and used across social media platforms. You’ll have instant video assets to turn into Instagram reels, YouTube Shorts and turn it into a blog post to increase your SEO. You’re creating the content once, saving time and energy.
It’s low cost
A podcast can be a low-cost investment--as in, under $75 dollars low. You don’t have to break the bank to make great content that people want to hear.
You may be able to make a profit from your podcast by including advertising.